AFL Case Study
AFL - Netventures' breaks new ground with a customised online highlight reel for fans
The Background
AFL is Australia's most popular sport and one of the largest sports video content providers, through its online broadcasting partner Bigpond. Each and every AFL game, including club-specific video content, are currently broadcast online to Australian Rules Football fans all over the world via the Bigpond site.
A Big Challenge
The challenge which the AFL set for Netventures to solve seemed simple; attract and engage even more fans to the sport by maximising the number who viewed its unique video content online.
The implementation reality was more complex. The Netventures' solution would need to be accessible and grow the fan base as well as provide a source of revenue from the content. It also needed to be delivered according to the AFL's complex broadcast rules, which involved juggling broadcast rights, sponsorship arrangements, geographical limitations and club-specific content.
The Solution
The Netventures team decided that a custom user experience would best deliver on the AFL's objectives. In cooperation with the AFL, Netventures developed a unique system that allows users to create their own highlight reel online.
A sophisticated tagging engine and a dynamic content compositing system were the key elements to this customised sports highlight experience. This a new way of tackling online video content delivery back was the first of its kind, breaking entirely new ground, when first went live way back in 1998.
The Outcome
Twelve years later, Netventures' iVideo solution which it created for the AFL is still the sports' most popular video application online. For the 2010 season, the Netventures team has upgraded it with a new interface as well as a mobile version that allows dynamic playlisting and the delivery of video ads on mobile devices Watch out for it here, when the 2010 season kicks off.
Featured Solution
Mobile
Video publishing has no limits with Netventures Mobile. Engage your audience anywhere, anytime through video content which creates a high impact experience on any device. Read More »
Products Used
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iVideo is an intelligent system that enables publishers and users to generate custom content - fully automated. Customer engagement and viral content distribution are guaranteed.